BRAND
Here are some recent highlights from my branded work, from train station billboards to TV spots. I develop, write, and occasionally direct comedic scripts grounded in cultural savvy and data-driven insights from your brand, and I always keep your strategy in my sights. Count on me to make it witty or weird for all the right reasons.
“Buddy The Elf Spaghetti”
Script developed and written for a partnership between Warner Bros. & HelloFresh to promote an “Elf”-themed dessert spaghetti kit using material licensed from the film. I wrote a lighthearted parody of 90s cereal commercials replete with tongue-in-cheek movie references and brand-safe absurdity. The ad racked up 200K+ views in a week along with national press, and kits sold out within minutes of going on-sale.
Client: HelloFresh/Warner Bros.
Date: 2022
Project Role(s): Scriptwriter
“Grubhubisms”
For a New York-specific Grubhub project, I wrote a series of OOH taglines called “Grubhubisms”—plays on popular idioms using food imagery. My taglines were featured on boards in New York’s Moynihan Train Hall, and on subway platforms throughout the state. Imagery below:
Client: Grubhub
Date: 2022-2023
Project Role(s): Writer
What’s For Dinner
Series of ad spots created for HelloFresh’s younger budget brand, EveryPlate, surrounding the Back-to-School season. The mandate was to position EveryPlate as “the obvious answer” to dinnertime—which to me called for a campy, colorful game show scenario where the easiest answer was always the right one.
Client: HelloFresh
Date: 2021
Project Role(s): Writer, Creative Strategy
